ENOC Group, a leading integrated global energy player, has unveiled a redesigned and enhanced packaging for its lubricant products worldwide. The launch was announced during a special ceremony held on the sidelines of the group’s participation as the platinum sponsor at Automechanika Dubai 2024 – the largest international trade show for the automotive industry in the Middle East and Africa region – held from 10-12 December, 2024.
During the ceremony, ENOC’s senior management executives presented honoury shields and certificates of appreciation to representatives of the group’s international lubricant distributor partners. The event also comprised a review of the most prominent joint achievements and future plans to enhance cooperation and achieve more successes.
The new design of ENOC’s lubricant packaging features significant updates that meet the needs of customers worldwide, such as design enhancements to protect the product from counterfeiting, the inclusion of local languages for each specific market, and other features that align with the rapid developments in this sector. The range of innovative products designed to keep pace with the rapid advancements in the mobility sector includes the CYTEC range, specifically developed for motorcycles, and the ELEKTRA range of electric vehicle fluids.
Saif Humaid Al Falasi, Group CEO, ENOC, says, “The launch of the new design for our lubricants marks a significant milestone in ENOC’s journey toward strengthening ENOC’s position as a global leader in energy solutions. This new design embodies our commitment to continuous innovation and reflects our dedication to meeting the dynamic needs of evolving markets.”
“Automechanika 2024 provided an ideal platform to showcase this achievement on a global stage, connecting with leaders and pioneers from the automotive and aftermarket sectors. Our participation underscored ENOC’s focus on fostering strategic partnerships with distributors and partners while driving expansion into new markets, in line with our vision for sustainable and innovative growth,” adds Al Falasi.
The new design for ENOC’s lubricants has gradually begun its rollout in global markets and will soon be available in local markets. ENOC markets a variety of oils and greases designed for use in the automotive, industrial, and marine sectors. ENOC operates in over 60 markets across the Middle East, Africa, Asia, and the CIS countries.
ENOC remains focused on enhancing the concept of sustainability through its current and new solutions, which aim to reduce carbon emissions and improve fuel efficiency. This comes within the framework of the group’s commitment to developing products and services that contribute to reducing environmental damage and addressing the most prominent challenges facing the automotive sector globally.
Established in 1993, Emirates National Oil Company (ENOC) is a wholly owned company of the Government of Dubai. ENOC Group comprises more than 30 related subsidiaries involved in refining, lubricant blending, storage, aviation, and retail.
