Dubai to Host Biggest Yet Beautyworld Middle East
Beautyworld Middle East 2025 set to be the biggest edition yet with more exhibition space and show features, attracting 2,000+ exhibitors from over 68 countries and 75,000+ visitors; new global focus and features include the inaugural Next in Fragrance Conference, The Makeup Studio, and Natural Notes, spotlighting sustainability in the fragrance industry; organisers promise a reimagined experience, with host city Dubai celebrating many of the world’s leading beauty professionals
Dubai is gearing up to host Beautyworld Middle East 2025 in what promises to be the most expansive and globally influential edition yet. Taking place from 27–29 October 2025 at Dubai World Trade Centre, the event is set to welcome 2,000+ exhibitors from over 68 countries and more than 75,000 trade professionals from around the globe.
Now in its 29th year, Beautyworld Middle East has evolved into a global powerhouse platform that not only reflects the pulse of the beauty industry but actively sets its rhythm.
“We’ve reimagined the show for 2025 with fresh energy, new experiences, and even broader global reach,” says Teresa Heitor Goncalves, Portfolio Director – Consumer Goods, Messe Frankfurt Middle East. “This is a space where deals are made, trends are sparked, and boundaries are pushed across every sector – from fragrance and skincare to packaging, tech, and wellness.”
This year’s edition will spotlight an expanded lineup of themed areas and immersive activations, including the Next in Beauty Conference, as well as the newly launched Next in Fragrance Conference, The Makeup Studio, Scented Surprise, and Natural Notes featuring 15 top fragrance houses in collaboration with Resperfuma. Visitor favourites such as beautyLIVE byFresha, quintessence – the art of perfume, Beauty Beginnings, Front Row by Nazih Group, Nail It! by Nazih Group, and Signature Scent return with renewed focus and exciting updates.
The 6th edition of Beautyworld Middle East Awards returns this year. Winners will be crowned on 29 October 2025 at the luxurious Conrad Dubai. A total of 17 categories are up for grabs, including Innovative Packaging of the Year, and Luxury Packaging of the Year. Finalists in the Innovative Packaging category include Assaf, Dr. Althea, LAVERNE, and PERFUMERY PARIS CORNER. Among those who will vie for the top spot in the Luxury Packaging category are ARMAF, Carmen Perfumes, EMBAROUGE, Mercury Global Packaging & Solutions, and Nazih Group.
“We’re curating an experience that’s as diverse and forward-thinking as the industry itself,” says Beautyworld Middle East Show Manager Ravi Ramchandani. “From product innovation and sensory storytelling to meaningful networking, this is the event where global beauty leaders connect, collaborate, and shape what’s next.”
Show timings: 10 am – 6 pm (all days).
