“Canon’s Transformative drupa 2024 Experience”

By: Shadi Bakhour

drupa 2024, the world’s premier printing equipment exhibition, has concluded, leaving a profound impact on the industry and cementing Canon’s role as a frontrunner in digital imaging solutions. Our theme, “The Power to Move,” perfectly encapsulated the transformative journey we offered to visitors at our expansive 4,600 sqm stand.

Exceptional Customer Engagement

Visitors were welcomed by an array of cutting-edge technologies and transformative solutions at our immersive stand. Our diverse portfolio not only showcased the latest innovations but also offered a glimpse into the future of printing. It was clear that Canon’s offerings were more than products; they were catalysts for business growth and success.

The Core Experience

At the heart of our exhibition was ‘The Core,’ an immersive, multi-sensory space that demonstrated the emotional impact and power of print to enrich lives and businesses. This unique experience set the tone for our entire showcase, underscoring Canon’s commitment to innovation and customer success.

Tailored Industry Segments

Our stand was meticulously organized into key industry segments, each highlighting Canon’s expertise and advanced solutions. In the commercial print sector, we presented our latest advancements in inkjet and toner technologies, including the European debut of the varioPRINT iX1700 sheetfed inkjet press, set for release in 2025. For the publishing industry, our high-speed continuous inkjet production lines, such as the new ProStream 2000 series and ColorStream 8200, showcased our dedication to the evolving needs of book publishers.

In the promotional communications realm, we emphasized direct mail and retail solutions, highlighting the versatility of our digital print-on-demand capabilities. A significant highlight was Canon’s entry into the labels and packaging markets. The LabelStream LS2000 water-based digital label press, expected to be available in 2025, attracted substantial attention. We also showcased live production of various label, corrugated, and folding carton applications, signaling our intent to become a trusted partner in this growing segment.

For the interior décor sector, our wide format printers, including the new Arizona 2300 FLXflow flatbed printer with PRISMAelevate XL, demonstrated the creative possibilities in this field. We also presented solutions tailored for technical documentation and in-house production needs, addressing the requirements of CAD and in-house printing.

Future-Focused Technologies

Looking ahead, we introduced visitors to groundbreaking technologies poised to shape the industry. The varioPRESS iV7, our upcoming B2-format press, and our advancements in corrugated printing highlight Canon’s commitment to expanding our portfolio and addressing emerging market needs.

The ‘Printworks’ area, centered on ‘People, Planet and What’s Possible,’ emphasized our dedication to sustainable growth and innovation. This space facilitated meaningful discussions with our business development, applications, and operations experts, allowing visitors to explore strategies for improving production efficiency, color management, and quality control.

Driving Business Transformation

Our success at drupa 2024 was not just about showcasing technology; it was about demonstrating how these innovations, combined with our expertise and support services, can drive real business transformation. The strong interest in our future technologies, such as the LS 2000 and our collaboration with Edale, underscores the industry’s trust in Canon’s vision and capabilities.

As we move forward from drupa 2024, Canon remains committed to pushing the boundaries of what’s possible in the printing industry. Our focus on specific industry segments, supported by new technologies, will continue to shape the future of printing. We are not just providing products; we are offering comprehensive solutions that enable our customers to thrive in an ever-evolving landscape.

I extend my heartfelt gratitude to all who joined us on this incredible journey at drupa 2024. Your trust, partnership, and shared vision for the future of printing inspire us to continue innovating and driving positive change in the industry. Together, we will continue to shape the future of print, unlocking new opportunities for growth and success.