Canon’s Most Successful drupa Secures Big Middle East Deals
Canon, the global leader in digital imaging solutions, marked its most successful participation ever at drupa 2024, attracting record customer engagement, investments, and visitor interest. At the Canon stand in Hall 8A, existing and potential customers experienced how the latest printing solutions and support services from Canon and its technology partners can help transform their businesses sustainably.
Canon significantly exceeded its projections for the event. Notably, Canon Middle East secured orders worth an impressive €7.3 million and hosted over 70 customers from the Middle East who gained exclusive hands-on access to Canon’s innovative offerings and latest product announcements.
Under the theme ‘The Power To Move’, Canon sought to demonstrate the power of print to move people emotionally to achieve positive change and to move businesses forward by deploying Canon’s transformative technologies, expertise, and support. Through curated workflows, Canon showcased its latest enabling technologies with partners, demonstrating real-life customer solutions and inspiring visitors.
As expected for an established global leader in digital production print, sales of both Canon’s web-fed and sheetfed presses for commercial print and promotional communications were robust, in particular, those of the ProStream 2133 web-fed inkjet press and the varioPRINT iX3200 sheetfed inkjet press. The increasing trend of investment in inkjet presses also meant that Canon’s newly announced varioPRINT iX1700 and the B2-format varioPRESS iV7drew substantial interest despite these presses not being commercially available until next year.
Several significant deals with Middle East customers highlighted Canon’s success at drupa 2024. Among Saudi customers, Tenaui Saudi Arabia acquired two varioPRINT B3 cutsheet inkjet machines for commercial printing applications, the Education and Training Evaluation Commission (ETEC) added a second line of ColorStream 6000 for exam paper printing, the King Fahd Glorious Qur’an Printing Complex purchased two lines of the ProStream 3000 series, while Al Mutawaa became the first to acquire the Colorado UVgel Packaging Factory in addition to the Arizona 2360 FLXflow. Meanwhile, AST UAE and AST Qatar secured two Colorado M5 large format UVgel printers, two Arizona 1360 GTF large format UV flatbed printers, and two imagePRESS V1350 production printing systems. These deals underscore the strong interest in Canon’s innovative solutions across the Middle East region.
Commenting on Canon’s stellar performance at the event, Shadi Bakhour, Business Unit Director at Canon Middle East, says, “drupa 2024 has been a resounding success for Canon Middle East. We are thrilled with the overwhelming response from our customers and the significant orders secured. We saw visitors from all over the globe coming to the Canon stand to experience our breakthrough technology and business innovation we can deliver – and how it enables people and businesses to grow and prosper.
“Our cutting-edge solutions and new product announcements have resonated strongly with the industry, reinforcing our position as a leader in driving innovation and sustainability in digital production. We are thankful for the trust so many new customers and partners set in our services and technology for their business, and we are excited about discussing new opportunities with the many new connections made.”
drupa 2024 marked Canon’s triumphant return to the event after an eight-year hiatus due to COVID-19. The company’s unwavering commitment to pushing the boundaries of innovation and its strong customer relationships were on full display, cementing its position as a trailblazer in the printing industry.
