Canon Middle East has inaugurated a brand new customer experience centre (CEC) in Riyadh, celebrating five years of innovation and partnership in Saudi Arabia.
Led by Venkatasubramanian Hariharan, Managing Director at Canon Middle East and Turkey, and Shadi Bakhour, Business Unit Director at Canon Middle East, the company’s commitment to the ‘Customer of Tomorrow’ drives this strategic initiative in the region. Hariharan says, “Through our strategic investments in the Canon Experience Centre in Saudi Arabia, we would like to not only bring convenience to our customers, but also help them make informed buying decisions.”
The state-of-the art facility is designed to empower Saudi customers with an immersive and dynamic environment to explore the future of cutting-edge imaging and printing technology. It caters to the growing demand for advanced printing solutions among businesses, offering curated product displays, live demos, and personalized consultations, providing a comprehensive view of Canon’s extensive printing applications and solutions.
“With the opening of the high tech facility, customers in Saudi Arabia can benefit from personalized business and discover tailored solutions. Live demonstrations of applications will allow visitors to test print quality on various materials before making their final purchase. In addition to serving as a flagship facility of Canon’s latest innovations, this innovative centre in Riyadh showcases the company’s state-of-the-art printing technology,” adds Bakhour.
Canon’s Riyadh centre serves as a central hub for the latest technologies offering a unique space for customer events, regional training sessions, and workshops.
Besides its primary objective to establish a robust customer base in Saudi Arabia, enabling them to experience a diverse range of products first-hand, Canon also has a broader aim of making a significant contribution to the Saudi economy by fostering a well-defined digital infrastructure.
