Faisal M. Mohammed, the Managing Partner at AVM Office Services, speaks to ME Printer about how HP’s PageWide printers are delivering high-quality prints at faster speeds and lower costs on a wide range of media, for his company
Tell us about AVM Office Services? When was the company started?
AVM Office Services started operations in 2003 and has grown to become one of the leading printing company with an excellent track record for the customer satisfaction and on-time delivery. We have excellent staffs who will guide the clients with their best innovative ideas and by keeping in constant touch with the clients and informing them about the new market trends.
What is the current employee strength of the company? How many offices do you have in the region?
Previously, AVM had two branches in Abu Dhabi and one in Dubai. From 2017 June onwards we moved to a new location in Abu Dhabi and merged two offices into one main office. We have 13 in-house staff and 2 external technical support staff.
What sort of services do you offer on the market?
We offer a wide range of services including printing and photocopying, CAD services and plotting, digital image printing, B/W and colour scanning, lamination and mounting, and wide format copying. We also offer e-documentation, business card printing, file conversions (jpg, pdf, CAD, and so on), stationary items, bookbinding (from A4 to A0 size) and production of flyers/brochures, outdoor banners, roll-ups, and signboards.
Why did the company choose to go with an HP PageWide Printer?
The new family of HP Large Format PageWide printers deliver high-quality prints at a faster speed and lower costs on a wide range of media. The running cost is very economical and less maintenance is required. The machine is also easy to handle. The PageWide is capable of delivering pages at twice the speed and half the cost per page of lasers.
What problems was the company facing before you decided to invest in a new HP machine?
We have a very good relationship with other machine suppliers for long years. On basis of that, we purchased our new heavy duty plotter from them. However, the machine always had maintenance issues and the suppliers were not able to fix the problems on time. In parallel, we were thinking of buying an HP PageWide for almost a year, and we thought now was the time to finally make the investment in the new machine.
How was HP’s machine chosen? Did you trial-run any other machinery from other suppliers?
We went to see the performance of HP PageWide at a couple of different digital printing centres. We were satisfied with its performance and output quality. We also did not hear any complaint about the machine from the users. The pricing of the machine was within our budget and that made us sign up for it.
Post-installation, what sort of efficiency has the new HP PageWide Printer brought onboard?
Every day, we print a minimum of 500 meters. HP PageWide is a printing machine that offers better print speeds than anything we have seen on the market. This allows us to achieve our target within a small amount of time. The main highlight of the machine is that there are no technical errors in between the print jobs.
How is HP PageWide Printer helping you run your business in a much better way?
We can print a minimum of 5000 units of A0 drawings within a day with the HP PageWide. This helps us to meet the urgent print jobs from our regular clients. The machine also gives us the confidence to commit to bulk order printing.
Post-installation, was any training given to your employees on how to run and use the HP PageWide Printer?
HP’s technical experts trained our staff upon installation of the machine. The training now allows our staff to change the toners, load papers, perform troubleshooting jobs and so on. We have already given a good feedback about the HP PageWide printer to companies that ask us about this machine.
