ARMOR-IIMAK Redefines Thermal Transfer Label Printing

Thermal transfer ribbon specialist ARMOR-IIMAK has launched AWR XL, a wax ribbon that redefines the standards of sustainability, performance, and efficiency in thermal transfer label printing.

Unveiled ahead of its official showcase at LabelExpo Europe 2025 in Barcelona, AWR XL is designed for flat-head printers and traditional applications such as logistics, retail, and shipping. It delivers a powerful combination of eco-conscious innovation and operational excellence, setting a new benchmark in the wax ribbon category.

Sustainability & Efficiency

AWR XL is the first wax ribbon to feature a 100% solvent-free formulation, including the backcoat, and is manufactured using an ultra-thin 3.35μm PET film – the thinnest in the industry. This breakthrough results in up to 26% less plastic waste, 830g of CO₂ emissions saved per roll, and significant reductions in packaging and core waste, features that align with growing environmental regulations and sustainability goals.

AWR XL’s extra-long roll length offers up to 40% more printer uptime, reducing roll changes and boosting productivity. This translates into lower operational costs, reduced storage and logistics needs, and enhanced workflow efficiency.

Despite its environmental and operational advantages, AWR XL maintains a high print quality, while requiring less printhead energy to achieve optimal results.

Strategic Addition to Wax Range

Positioned alongside AWR 1 and AWR 8, AWR XL strengthens ARMOR-IIMAK’s wax ribbon portfolio, offering distributors and partners a differentiated, value-added solution in a traditionally price-driven market. ARMOR-IIMAK Senior Vice President Marketing Yohann Froment says, “AWR XL is more than a product launch – it’s a statement of our commitment to innovation and sustainability. We’re proud to offer a ribbon that not only meets the performance expectectations of our customers but also supports their environmental goals.”