The second edition of Tehran’s international printing and packaging exhibition is underway in the Iranian capital. The international printing and packaging exhibition kicked off in Tehran recently with participants from nearly 130 domestic and foreign firms in attendance, IRIB news agency reported on October 11. Representatives from Italy, Germany, India, Turkey and Pakistan are showcasing their latest products and achievements in the event, according to the report.
Visitors and investors from Georgia, Qatar, Libya, the UAE, Iraq, Russia, Afghanistan, India and Pakistan are also present in the expo. The aim of the exhibition is to gather the people active in this industry and to present domestic capabilities along with the foreign manufacturers, so that all can use the synergy made by this event and take an effective step for business growth, produce high quality packaging, and help to increase non-oil exports.
Packaging is an important, influential and competitive way to earn revenue and increase exports, and it is a way to communicate with consumers. By analyzing the consumers’ behaviour, famous commercial brands try to produce different types of packaging to attract more customers in their target markets. The process of packaging includes ideas and designs, raw material, using packaging machines and tools, utilizing modern packaging technologies, printing, and others.
