Saudi Signage & Labelling Returns Amid Surging Demand
The future of visual communication and sustainable packaging in the Middle East will converge in Riyadh as the flagship Saudi Signage & Labelling Expo prepares for its third edition, co-located with the second edition of Saudi Paper & Packaging Expo. The highly anticipated events are scheduled to run from 20-22 April 2026 at Riyadh International Convention & Exhibition Center (RICEC), bringing together over 14,000 industry professionals to explore cutting-edge solutions and foster strategic partnerships.
Driven by Saudi Arabia’s extensive infrastructure investments, including giga-projects worth over $700 billion, a rapidly expanding visual communications sector, and a rising demand for eco-friendly solutions, the signage, labelling, paper, and packaging industries are experiencing significant growth. These expos serve as a crucial platform to meet this demand and align with the objectives of Saudi Vision 2030 for a diversified and knowledge-based economy.
Lots to Discover
Attendees will discover a vast array of products and services from more than 150 local and international exhibitors.
The event will spotlight the latest in digital printing, imaging, LED displays, and visual communication systems. Key highlights include live car-wrapping demonstrations and the interactive ‘Label It’ competition, showcasing real-time application skills and product capabilities.
Reflecting the industry’s shift towards environmental responsibility, the paper and packaging section will emphasise innovative, sustainable, and eco-friendly packaging materials and recycling equipment. Exhibitors will present solutions in packaging automation, paper machinery, and logistics, addressing growing needs in sectors like food and beverage, e-commerce, and healthcare.
Key Participants and Target Audience
The dual events will attract a broad spectrum of industry stakeholders, from key decision makers and high-intent buyers to project leaders and government entities. Confirmed exhibitors for the 2026 events include Alnab Almoudeei Trading LLC, CMYK Digital Print Solutions, Desert Sign Arabia Ltd, Digital Star Machinery & Equipment, Euro Media, Gulf Promotion Signage & Advertising, Icon Digital DMCC, and Tenaui Trading Co.
The expos are a must-attend for advertising and marketing agencies; retailers and real estate developers; FMCG, F&B, and pharma companies; printing houses; and material fabricators.
Event organisers dmg events expects the 2026 editions to be a major hub for business, innovation, and networking within the region’s dynamic display, print, and packaging sectors.
Saudi Arabia’s Thriving Market
The Kingdom’s signage and labelling market is projected to reach $492 million by 2027, while the paper and paperboard packaging market is expected to touch $2.84 billion by 2029. Both markets are experiencing significant growth, driven by factors like digital adoption, increasing demand for sustainable and eco-friendly packaging, and government support.
Timings: 3 pm – 9 pm (all days).
For latest updates, visit www.saudisignageexpo.com
