Paper & Tissue Show 2025 Marks Another Industry Milestone
The Paper & Tissue Show 2025 has successfully wrapped up, marking another milestone in the global paper, tissue, hygiene, and packaging industries. Over the course of three busy days, the event welcomed thousands of professionals from 85 countries, facilitating invaluable business connections, product showcases, and knowledge-sharing opportunities.
High-calibre Attendee Profile
This year’s edition solidified its reputation as a high-quality industry event, with 80% of visitors holding C-suite positions. The exhibition floor was bustling with key decision-makers, industry leaders, and innovators exploring the latest advancements in raw materials, manufacturing technologies, and sustainability-driven solutions.
Unveiling Cutting-edge Innovations
Exhibitors presented a comprehensive range of product categories, covering every segment of the industry, including paper jumbo rolls and raw materials; hygiene and tissue products; packaging and corrugated solutions; nonwoven and converting technologies; chemicals and sustainability solutions; machinery, spare parts, and recycling innovations; and printing, private label, and retail-ready solutions.
MENA Pulp Week Summit: Knowledge Hub for Industry Leaders
One of the most anticipated highlights was the MENA Pulp Week Summit, where top industry professionals gathered to discuss trends shaping the future of the pulp and paper market. The summit featured key discussions moderated by Tarek Elgammal of G.A. Paper International, and a distinguished panel of experts including Abdullah Al Khateeb, Ittihad Paper Mill / Crown Paper Mill; Adel Alfar, Juthor Paper Manufacturing Company; Alexey Chernyaev, Ilim Group; and Ali Jalal, Fine Hygienic Holding.
Attendees also gained insights from impactful keynote speakers, covering topics such as global pulp market dynamics, capacity expansions, and sustainability-driven innovations. These included presentations by Hawkins Wright’s Ollie Lansdell on ‘The Market Outlook for Pulp’, TTO BMA’s Fraser Hart on ‘The Impact of BHK Capacity Additions on the Pulp Market’, ResourceWise’s Luis Sampaio on ‘Understanding Pulp Market Dynamics’, and Antti Lindqvist from the Finnish Forest Products Engineers’ Association on ‘Addressing Global Challenges with New Technology and Innovations.’
Strong Business-driven Environment
Throughout the event, the Hosted Buyer Program facilitated exclusive B2B meetings, connecting international buyers with key suppliers and manufacturers. The engagement level was exceptional, with exhibitors reporting high-quality interactions and serious business inquiries across various sectors.
This year, the programme successfully hosted over 250 qualified buyers, further solidifying the event’s reputation as a premier business platform in the paper, tissue, hygiene, and packaging industries. The structured networking opportunities ensured that both buyers and exhibitors maximised their experience, leading to meaningful partnerships and long-term collaborations.
Supermarket Zone: A Successful New Addition
This year’s show introduced exciting additions, including the Supermarket Zone, which attracted major retailers, wholesalers, and private label brands looking for innovative packaging and hygiene solutions. Meanwhile, the Hygiene Forward Conference provided cutting-edge insights into the future of hygiene, nonwoven, and finished products, with industry pioneers sharing their expertise on product development, market trends, and sustainability strategies.
Trusted Platform for Shaping Future of the Sector
With 83.3% of exhibitors confirming their participation in the next edition, the success of Paper & Tissue Show 2025 is a testament to the industry’s trust in the platform and its role in shaping the future of the sector. The overwhelming positive feedback highlights the event’s strategic importance in driving business growth, fostering partnerships, and delivering unmatched industry insights.
Looking Ahead at Paper & Tissue Show 2026
The momentum continues as preparations begin for Paper & Tissue Show 2026, taking place from 31 March to 2 April, 2026. Next year’s event promises an even broader international reach, enhanced networking opportunities, and an expanded exhibitor portfolio.
