Lifemart Launches World’s First Negative Price Eco-bags
In a groundbreaking move to tackle the scourge of plastic pollution, Lifemart, a leading healthy food store in Dubai’s Business Bay district, has launched an innovative campaign offering the world’s first negative price eco-bags.
How it Works
Each eco-bag added to a customer’s cart will reduce their total purchase price by 1 dirham. The offer is valid for in-store purchases at its Bay Square 11 store. Lifemart will absorb all costs associated with this promotion, aiming to encourage sustainable shopping and raise environmental awareness.
A Revolutionary Step in Sustainability
Known for redefining the concept of grocery shopping with 330 outlets spread across three countries, Lifemart has introduced this initiative to combat the environmental impact of disposable plastic bags. The new eco-bags, available for free with a bonus of reducing the total bill by 1 dirham, are set to attract eco-conscious consumers in Dubai.
“Daily use of plastic has a devastating effect on our planet. With this campaign, we aim to make a difference and encourage our customers to choose eco-friendly options. Our goal is to highlight the importance of such small actions in the fight against environmental degradation,” says Lifemart founder and CEO Ivan Zaichenko.
The new eco-bags are made using recyclable materials and are intended to be a practical alternative to single-use plastic bags. The store’s initiative represents a significant step in their ongoing efforts to integrate sustainability into their business model.
Lifemart is more than a healthy food store; it offers over 200 ready-to-eat meals, fresh barista-made coffee, free Wi-Fi, and home delivery services. The Russian startup was the first to introduce the concept of cashier-less grocery stores to the UAE market. Lifemart also actively supports eco-initiatives and social projects.
