The closure of Duomedia after 25 years is more than the end of a respected communications agency—it is a reflection of the growing challenges facing B2B communication across the print, packaging, and industrial sectors. In its farewell message, the company pointed to shrinking budgets, rising expectations, and the increasing difficulty of delivering international services while maintaining strong local presence. These pressures are not unique to one agency; they represent the reality confronting the entire B2B media ecosystem.
B2B communication has always relied on deep industry knowledge, credibility, and the ability to translate complex technologies into clear, meaningful stories. But as economic uncertainties grow and communication channels multiply, these tasks have become more demanding than ever. Companies expect real-time content and global visibility, yet often with fewer resources. Meanwhile, the need for local insight, multilingual communication, and on-the-ground understanding continues to rise.
In this environment, the role of dedicated industry media becomes even more essential. Publications like ME Printer, with their long-standing commitment to the region, help ensure that knowledge continues to flow within the industry. They connect manufacturers, suppliers, converters, and brand owners. They give visibility to innovation. They maintain the professional standards and editorial integrity that generic digital platforms cannot replace.
Duomedia’s closure is a reminder that B2B communication is valuable but vulnerable. If specialized media and communication partners disappear, the industry risks losing one of its most important assets: a reliable channel for information, dialogue, and growth. Now more than ever, the print and packaging community must support the platforms that keep it informed, connected, and moving forward.
