Sawgrass Technologies, the American digital decoration solutions provider, and its UAE-based partner iTrading DWC LLC, are preparing to host a highly anticipated “One Day” Launch Event on 14 January 2026 at Rove Hotel, Dubai Expo City, to unveil their innovative VersiFlex technology. The event will run from 9 am until 5 pm.
The event is poised to introduce what the companies describe as a patented technology with “NO COMPETITION” in the market development space, aimed at revolutionising decoration on various surfaces. The innovative technology promises to be a disruptor by combining the best of sublimation, Direct-to-Garment (DTG), and Direct-to-Film (DTF) printing in a single compact system.
The core appeal of VersiFlex lies in its unmatched versatility, allowing users to print durable, high-quality designs on an extensive range of materials that previously required multiple, specialised machines. This includes fabrics such as cotton, polyester, nylon, denim, and blended fabrics, as well as hard surfaces such as wood, ceramic, metal, and acrylic. VersiFlex simplifies workflows and reduces initial investment and operating costs. Other key features include ease of use, enhanced durability, and broad compatibility with existing Sawgrass SG500 and SG1000 printers using proprietary VersiFlex inks and specialised transfer papers.
Industry experts from both companies are scheduled to demonstrate the product’s unique capabilities during the event. Attendees will have the opportunity to receive on-site samples, enjoy refreshments, and learn how this new technology can expand their market possibilities.
