New Kraft & Packaging section introduced this year to address increased demand for sustainable materials; The Hub Forum to discuss sustainability, AI, consumer behaviour
Paperworld Middle East and Gifts & Lifestyle Middle East, the co-located shows, are all set to make a grand opening tomorrow as the largest-ever editions to date. The events will feature over 600 exhibitors from 40 countries, with an expected footfall of 12,000 visitors from more than 100 countries.
Into its 13th edition, Paperworld Middle East has become the fastest growing event for the paper and paper products industry worldwide. This year’s theme ‘Crafting global connections’ underscores the event’s role as an international hub for professionals in the paper, stationery, and office supplies sectors.
Syed Ali Akbar, Paperworld Middle East and Gifts & Lifestyle Middle East show director, comments, “Paperworld Middle East and Gifts & Lifestyle Middle East are perfectly timed at the start of the industry buying cycle. Attendees of the co-located shows can look forward to unmatched networking opportunities, informative sessions, inspiring community art projects, and a diverse array of products that reflect current trends and innovations.”
Key product categories at the dual events include Paper & Paper Products; Office Supplies; School Articles; Stationery Supplies; Teaching Materials; Hobby, Craft & Art Supplies; Household Paper; and Kraft & Packaging Products.
Paperworld Middle East will include country pavilions from China, Egypt, Germany, Hong Kong, India, Jordan, and Turkey, showcasing key industry leaders and unique offerings from each market while providing a comprehensive overview of global trends in paper and stationery.
Paperworld Middle East has introduced a new Kraft & Packaging section this year, which addresses growing industry demands for sustainable materials. The new section will feature a diverse range of kraft papers, sustainable packaging materials, and cutting-edge printing techniques that produce exceptional quality while minimising environmental impact.
Now in its fourth edition, Gifts & Lifestyle Middle East offers a prime opportunity for businesses to discover a variety of gifting items. Part of the Ambiente family, Gifts & Lifestyle Middle East gives visitors the opportunity to source the latest products from categories including Home & Accents, Giving & Lifestyle, and Baby & Kids, with tailored solutions for gifting needs.
The Hub Forum returns at Paperworld Middle East with industry experts, thought leaders, analysts, and key players having discussions and debates on the future of the paper, stationery, office supply, and gift industries. Over three days, the forum will host 17 insightful sessions and 30 speakers who will discuss topics such as sustainability, AI, and consumer behaviour.
The second edition of Paperworld Middle East Awards will take place on the second day (13 November). The awards programme honours outstanding products and designs across 12 categories and is judged by an expert panel of international judges.
Adding further energy to the show floor is ‘Battle of the Brushes’, a new competition held in association with Dubai-based creative partner Funun Arts that will showcase the talents of artists from around the UAE. The competition began in June and has included four exciting stages, leading up to the event.
Artists who have made it through to the final round will paint live tomorrow at Paperworld Middle East, where the official winner will be selected from four categories: Abstract, Realism, Pencil/Charcoal, and Watercolour.
The highly anticipated live art activation ‘Signature Canvas’ will also return to the event, with contributing artists Shiba Khan, Jivan Hovhannisyan, Saida Banu, Stefania Pomillo, and Rafah Abdul Razak collaborating on a striking work of art which symbolises the UAE’s role as a welcoming and unifying centre.
Sustainability continues to be a key priority across Paperworld Middle East and Gifts & Lifestyle Middle East and ‘Project Sustainability’ will once again bring together a diverse selection of sustainable items, from recycled stationery to energy-efficient office supplies.
Curated for select senior buyers and key decision makers in the paper industry, The Premium Club returns with an exclusive programme of complimentary benefits, streamlining and enhancing the purchasing process and fostering meaningful connections between key buyers and exhibitors.
Paperworld Middle East and Gifts & Lifestyle Middle East will be held at halls 3 to 8 at Dubai World Trade Centre from 12-14 November, 2024. Timings: 10 am – 6 pm (all days).
