Returning with a wider scope of products at a new venue, Paperworld China has confirmed its homecoming from 17-19 November 2023 at the Shanghai World Expo Exhibition and Convention Center. Alongside the latest innovations in the stationery market, a revamped look for the 2023 show will help participants ride on a new wave of interest in trendy products for the cultural, hobby, specialty, and gift categories. With this improved positioning, more than 300 well-known local and overseas exhibitors are expected to showcase their latest designs across an 18,000 square metre exhibition space.
Commenting on changing consumption trends in the domestic market, Yi Xiaoli, Chairman of the China Stationery and Sporting Goods Association, says, “With Chinese consumers having greater purchasing power and desiring a better quality of life, demand for diversified, creative, and personalised consumer products is on the rise. In particular, the younger generation is playing an increasingly important role in the workforce, and is becoming more influential in the market. They tend to have higher expectations when it comes to product quality and above all, they are prioritising individuality and personal taste.”
“To capitalise on this huge potential, Paperworld China will return with a new look, converging quality office and stationery items as well as cultural and trendy items for everyday use,” notes Yi.
Richard Li, General Manager and Member of the Board of Directors, Messe Frankfurt (Shanghai) Co. Ltd., explains the importance of Paperworld China to industry players, “Given that the show was previously postponed due to the pandemic, the entire stationery and office supplies industry looks forward to its return for invaluable face-to-face meeting opportunities. With the global economy recovering, and especially with so much pent-up demand from the Chinese market, the show is set to reconnect local and overseas suppliers and buyers.”
“The Shanghai World Expo Exhibition and Convention Center’s convenient location makes it an ideal new venue for the show, bringing together a large number of traders, retail stores, and buyers of stationery, office supplies, and innovative products for the cultural, hobby, specialty, and gift categories. Additionally, the new location is expected to attract more enthusiasts of stationery and creative products from the general public to check out on the latest trending products,” adds Li.
Alongside an array of school, office, educational supplies, art materials, and DIY craft supplies, a broad range of on-trend products from various categories will be displayed at Paperworld China, including computer and mobile phone accessories, sporting goods, festival and party products, cosmetics and accessories, digital video and audio gadgets, travel products, creative and licensed products, board games, ACG (animation, comics, game) related items, pet supplies, and many more.
The show will provide an encompassing sourcing platform for all types of fine stationery and stylish personal items.
To add extra value to the show, a series of industry forums and interactive events will be organised. Highlights include the ‘Journal Show’, ‘Handwriting for All’, a live broadcast area for online streaming, ‘ACG Event’, as well as various merchandising model displays. What’s more, the industry’s prestigious Best Stationery of China Awards will be organised to encourage more manufacturers to bring creative and quality stationery items to the market.
Organised by the China Stationery and Sporting Goods Association (CSSGA) and Messe Frankfurt (Shanghai) Co. Ltd., Paperworld China is the only trade fair in the domestic stationery industry that receives official support from the CSSGA, an influential national industry association in China.
For further updates, visit www.paperworldchina.com
