As customer demands for new services and reduced costs continue to grow, printing businesses are embracing digital technology for solutions beyond paper. In this regard,Konica Minolta continues to expand its professional printing portfolio through a modular group of digital printing technologies and solutions under the brand name Accurio.
“The brand name Accuriorepresents advanced, automated, and accurate digital professional printing. It is the single solution for a new era in professional printing, which expands flexibility, increases speed and efficiency, and ensures high print quality for businesses ranging from dedicated printing houses to creative design houses,” said Koji.
The Accuriobrand family includes the following range of products:AccurioPrint and AccurioPress, the rebranded successors of the bizhub Pro and bizhub Press, respectively; Accurio Jet, which includes the AccurioJet KM-1 digital inkjet press;and AccurioPro, the rebranded production printing software.
Nayyar Ansari, business development manager, Konica Minolta Business Solutions Middle East, pointed out that the company is gearing up for a new business transition which will see it enter industrial printing markets while expanding its solutions for commercial printing.
“Konica Minolta has had a very successful transition from office printing to commercial printing. Until a few years ago, Konica Minolta was nonexistent in the production printing business. We identified the opportunity in light production printing, and we are proud to say that Konica Minolta created this market. There remains immense opportunity in production printing, which we seek to tap with the Accurio range of solutions. Simultaneously, we’re gearing up for another transition starting with label printing and heading towards industrial printing,” said Nayyar.
“If you consider the label production business, there are solutions either at the top or at the bottom of the pyramid. There’s a huge gap in the middle that needs to be addressed, and that’s what we’re interested in exploring. According to Infotrends, 60% of the label printing volumes are in the range of 10,000 and below. That’s the market we want to penetrate,” he added.
