The premier trade fair for indoor and outdoor advertising, branding, and signage solutions, promises to be more dynamic than ever; impressive line-up of more than 150 exhibitors displaying the latest innovations in the industry; growth is driven by innovative digital platforms and strategic location-based campaigns.
The 54th edition of Media Expo Mumbai is set to take place from 10-12 April 2025, at Bombay Exhibition Centre (BEC), Mumbai, India. Featuring an impressive line-up of more than 150 exhibitors displaying the latest innovations in the industry, the show will offer direct access to the printing machinery, inks, innovative applications, trendy signage solutions, and lots more. To add more diversity, the expo will host over 20 new entrants.
As a premier trade fair for indoor and outdoor advertising, branding, and signage solutions, this year promises to be more dynamic than ever. As more brands compete for consumer attention through the power of advertising, advertising agencies are also going the extra mile to offer creative branding solutions for digital and print mediums. Besides technological advancements in printing, signage and sign systems, retail and out-of-home (OOH) displays, and digital signages that are gaining popularity, innovations in textile and fabrication technology as well as consumables and inks, together form the backbone of enabling outstanding branding solutions across various end-consumer touch points.
Empowering this further are government initiatives like the Smart Cities Mission and infrastructure developments that have led to the creation of new advertising spaces thereby opening up more business opportunities. Modern infrastructure, such as airports, metro stations, underground commuting modes, and shopping malls, has increased the availability of prime advertising locations. These are also driving the growth of digital out-of-home advertising market in India besides changing customer preferences, adoption of digital signage, integration of data analytics, and the underlying macro-economic factors. Catering to the diverse needs of the segment, Media Expo Mumbai will bring together the leading solution providers from advertising, branding and signages, inks and consumables, etc.
The show floor will feature leading solution providers including Apsom Technologies, Britomatics, Cosign, Epson, Fujifilm, Kaleido Print Technologies, Konica Minolta Business Solutions, Laxmi Sales Corporation, Lisco Systems, Mimaki, Monotech Systems, and True Colors Solutions & Technologies. These brands will showcase new developments across product categories, displaying state-of-the-art technologies and sustainable advancements in the advertising, branding, and signage domains. Featuring international advancements, the show will host exhibitors from China, Italy, and Korea, creating a wholesome platform.
Spanning an area of over 15,000 sq m of exhibition space, the trade fair is expected to attract top industry professionals, decision-makers, and trade visitors seeking the latest advancements in printing, signage, and advertising solutions.
Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India Pvt. Ltd., says, “Relying heavily on technology, the advertising and branding segment is fuelled by innovations in features and processes to enable quality visuals and messaging. While the digital and interactive displays are growing, print mediums continue to dominate the overall advertising landscape largely through billboard ads, transit ads, bus wraps, and more. Hence, I am happy to say that the upcoming Media Expo Mumbai 2025 will showcase latest offerings from 150-plus leading brands that are shaping the future of advertising, branding and signage – an industry that is cost intensive and creatively competitive.”
Enriching the exhibition are expert-led knowledge sessions opening up the platform for discussing novel ideas. Topics include power of fleet branding and vehicle wrapping in India, leveraging Pantone for powerful print and brand identity, digital signage revolution, and sustainable graphics, among others.
Industry Insight
According to global data and business intelligence platform Statista, India’s out-of-home advertising market will reach $524.80 million by 2025, with traditional OOH advertising leading at $399.80 million. The per capita ad spending is expected to be $0.36. This growth is driven by innovative digital platforms and strategic location-based campaigns. Another industry report by market research firm Mordor Intelligence highlighted that the Indian OOH and DOOH (digital out-of-home) market is growing at a CAGR of 6.21%, moving up to $676.82 million by 2030.
