At FESPA Global Print Expo 2026, HP placed customers at the centre of its showcase, demonstrating how its latest large-format technologies are helping print service providers (PSPs) unlock new growth opportunities. The portfolio on display—including the HP Latex FS70 W, the wider Latex range such as the R530, 730W, 830W, 630W, and R2000 Plus with the Neolt Factory automatic sheet feeder, as well as the newly launched HP DesignJet Z6 and Z9⁺ PostScript Plus Edition—demonstrated how businesses can expand into higher-value applications like signage, décor, and event graphics while boosting productivity and efficiency.
The event generated positive customer engagement, with the booth experience focused on real-world applications and end-to-end workflows. Visitors observed how hardware and software—particularly HP PrintOS Production Hub—work together to streamline operations, reduce manual tasks, and enable more agile, scalable production environments. Live demonstrations of HP Latex portfolio provided tangible proof of how PSPs can diversify their offerings and drive new revenue streams.
Noteworthy moments included the announcement of the new DesignJet series, designed to make high-quality, professional output more accessible to small and medium-sized businesses, further broadening the reach of advanced print capabilities. HP also introduced the new features in HP PrintOS Production Hub to continue streamlining and simplifying workflows.
Overall, FESPA 2026 demonstrated how HP is enabling customers to move beyond production, leveraging innovation, automation, and sustainability to scale their businesses and stay competitive in an evolving print landscape.
