HEIDELBERG sees growth potential in excess of €300 million in sales for all strategic initiatives by FY 2028-29, while at the same time consolidating performance and increasing efficiency
Heidelberger Druckmaschinen AG (HEIDELBERG) is entering its anniversary year 2025 with a growth strategy: 11 March, 2025, marks the 175th anniversary of the company’s founding. What began over a century and a half ago as a bell foundry in Frankenthal, a town in the Palatinate region of Germany, has since developed into a leading global technology company and total solutions provider for print shops and packaging applications. HEIDELBERG is tackling the challenges of the future with a clear growth strategy.
“To expand our market position, we are increasingly tapping into growth potential in our core business in packaging and digital printing as well as in the software and lifecycle business,” says HEIDELBERG CEO Jürgen Otto. “We will also continue to expand our offering in the growing green technologies market. This includes key areas such as high-precision mechanical engineering, the automotive industry, charging infrastructure and software, and new hydrogen technologies.” In total, HEIDELBERG sees growth potential of more than €300 million in sales for all strategic initiatives by the 2028-29 fiscal year, while at the same time consolidating performance and increasing efficiency.
Growing Global Demand for Packaging
HEIDELBERG is benefiting from the constantly growing global demand for packaging. The end customer market for packaging has grown by more than 60% worldwide over the past ten years. In cooperation with Solenis – a leading producer of speciality chemicals – HEIDELBERG is responding to the global trend away from plastic and foil towards paper-based packaging and will in future offer solutions for printing recyclable packaging, particularly for the food industry. The company already generates more than 50% of its turnover in the packaging segment, and the trend is clearly upward.
HEIDELBERG’s Global Digital Printing Market to Grow
According to market estimates, the global digital printing market accessible to HEIDELBERG, including service and consumables, will grow from around €5 billion today to €7.5 billion by 2029. HEIDELBERG has significantly expanded its offering, including through its cooperation with Canon. This will significantly increase sales of digital printing solutions. Incoming orders already confirm this from the next financial year.
Strong International Presence Promotes Sales Growth
HEIDELBERG sees a lever for more sales growth in its strong international presence in around 170 countries worldwide, with one of the largest global and service sales networks. The company will continue to expand this internationalisation, particularly in growth markets such as Asia, the USA, and emerging markets. HEIDELBERG has the best prerequisites for this, particularly in China, thanks to its local production and partnership with printing and packaging equipment manufacturer MK Masterwork. More than 85% of the company’s business is already conducted outside Germany.
Focus on Expanding Industrial Business in Technology Segment
Another focus is on HEIDELBERG’s industrial business to open up new product areas, markets, and industries. To this end, the company has extensive skills, expertise, and resources that are currently already being used outside the printing industry, particularly in the fields of high-precision mechanical engineering, the automotive industry, electromobility, and hydrogen. The company is also increasingly offering its expertise and installed capacities to other companies in order to efficiently industrialise or manufacture their products.
175 Years of Shaping the Printing Industry
HEIDELBERG has been shaping the printing industry for 175 years with innovations, top quality, and maximum reliability. Throughout its history, the company has repeatedly set new standards with pioneering developments such as the Original Heidelberger Tiegel and the Speedmaster model series for sheetfed offset printing. “175 years of Heidelberger Druckmaschinen are a strong testimony to consistency, as well as innovative strength and thus future viability,” says Otto. “Thanks to its impressive achievements over the past 175 years, the company is looking forward to further growth in the coming years with its current market position, the expertise of its employees, and global customer relationships.”
Year-long Activities to Mark Landmark Anniversary
Together with customers, employees, and partners, HEIDELBERG is celebrating its anniversary year with numerous events and activities. In the summer, for example, there will be a week of celebrations at the Wiesloch-Walldorf headquarters in the newly designed demonstration centre – the Home of Print – including an anniversary ceremony with guests from all over the world, including customers, suppliers, partners, and representatives from politics and society. Family days are planned for employees at individual locations. In addition, there will be an anniversary magazine in which the history of the company will be presented, and the future will be directed.
With around 9,500 employees worldwide, production facilities in several countries and regions, including China and the USA, as well as the densest sales and service network in the industry, the German company has emerged as a true global player and world market leader. “Our history impressively demonstrates how entrepreneurship, technical expertise, and the genuine creative power of our employees can have a lasting impact on a company over such a long period of time and, far beyond that, on an entire industry to this day,” adds Otto.
