FUJIFILM Business Innovation Corp. has announced a strategic reorganisation of its production and sales structure for printing plate materials to strengthen its graphic communications business. As part of this initiative, the company will transfer its production, sales, and related operations for printing plate materials—excluding markets in Japan, the US, Canada, and Mexico—to Huangshan Jinruitai Technology Co., Ltd. and its affiliates, a prominent China-based manufacturer of printing plate materials and a long-standing business partner of Fujifilm.
The company supports the printing industry by offering a comprehensive portfolio that spans traditional offset printing materials to digital printing equipment, as well as digital transformation (DX) solutions designed to improve printing workflow efficiency.
In recent years, the printing industry has undergone significant transformation, driven by the advancement of DX, increasing demand for automation and labour-saving solutions, and diversifying customer needs. These changes have accelerated the shift from offset to digital printing, alongside growing demand for higher value-added digital presses.
In response to this evolving market environment, FUJIFILM Business Innovation has been strengthening its business structure in the offset printing domain. Key initiatives focus on developing processless plates as next-generation printing plates and optimising its global production layout. The business transfer forms part of these ongoing structural initiatives. Moving forward, FUJIFILM Business Innovation will concentrate on the production of printing plate materials in Japan and sales for markets in Japan, the US, Canada, and Mexico.
Looking ahead, the company aims to further accelerate global growth within the digital printing segment of its graphic communications business, where market expansion is expected to continue. FUJIFILM Business Innovation will focus on enhancing the development of digital presses and related solutions, centered on the Revoria Press series. By delivering solutions that leverage AI technologies to automate and streamline printing operations and enable high value-added print expressions, FUJIFILM Business Innovation will continue to support customer value creation.
“FUJIFILM Business Innovation is accelerating its transformation toward a solutions-driven business model and strengthening its business foundation to support the next stage of growth. As part of our ongoing efforts to achieve sustainable growth and enhance corporate value, the optimisation of our production and sales structure for printing plate materials will further strengthen our competitiveness. We will continue striving to be a company of choice for our customers and the market,” says Naoki Hama, President and Representative Director, FUJIFILM Business Innovation Corp.
