As the sole Official Printing and Imaging Provider of Expo 2020 Dubai, Canon has been at the forefront of not only implementing secure technology to protect the data of an estimated 300,000 accreditations, managed print services for all of Expo 2020 Dubai’s back-office operations, ensured state-of-the-art on-site printing and provided the latest smart office solutions, to name a few – but also hosted a unique weekly series aimed at empowering the B2B community with the latest innovative solutions, cutting edge technology and forward thinking trends.
Entitled Tuesdays@EXPO and aligned with Expo 2020 Dubai’s themes of Opportunity, Mobility and Sustainability, 6 different industries were addressed every month including: Signage, Healthcare, Education, Resellers, SMBs, and Graphic Arts. Hosted by both, Canon experts and industry insiders, the series offered market analysis, expert insights, inspirational keynotes and interactive technology demonstrations to help businesses navigate the challenges of operating during a pandemic, as well as advice on how to future-proof their businesses, to operate in a post pandemic era.
Live streaming from Expo 2020 Dubai’s Media center, the Tuesdays@EXPO series provided a rich blend of practical advice with interactive technology demonstrations, that spotlighted industry-specific challenges, how to address them and most importantly, the evolving future trends and growth areas of each sector. The series supported the B2B community in their journey towards adapting to the “new normal” and ensuring uninterrupted business continuity. With over 14,000 registrants, and over 1,100 customers in attendance at the webinars, the series proved to be an informative source of information, advice and technical demonstrations for the B2B community.
“Our Middle East head office is located in the UAE and it is a source of great pride for us to have been chosen as the first ever sole imaging and printing partner and to have the opportunity to support the UAE in using the power of imaging to spotlight the “greatest show on earth,” while driving innovation within key areas, like sustainability. Our philosophy of Kyosei promotes living and working together for the common good and over the last 6 months, Expo 2020 Dubai has demonstrated what is possible when the world unites to generate sustainable solutions to global problems. The Tuesdays@EXPO series was our way of supporting the B2B community with expert advice, guidance and industry commentary and it has been very rewarding to see the positive response to the sessions,” said Shadi Bakhour, B2B business unit director.
“The pandemic adversely affected all businesses and we wanted to offer a platform where we could support our customers, partners and the wider industry, with valuable insight, analysis, and practical solutions that would help them navigate these uncertain times. Tuesdays@EXPO is a reflection of our on-going commitment to helping businesses transform, adapt and regain their competitive edge through these challenging times, and we look forward to continuing these conversations, even as Expo 2020 Dubai draws to a close,” said Ayman Aly, Senior Regional Marketing Manager, Canon Middle East.
For additional information on Canon Middle East, please visit: www.canon-me.com.
