This past week, tech major Brother Industrial EMEA hosted two successful events at its microfactory in Mönchengladbach, Germany, partnering with its team from Myze – Print and Embroidery Workflow Software.
The first day (21 January 2026) featured a dealer meeting, where valuable insights were shared regarding Brother’s latest innovations and future vision. The open discussions with dealers from across the EMEA region facilitated exchange of ideas and further optimised collaborations.
The event focused heavily on exploring new opportunities and talking about what the future holds, as the company emphasised the importance of personal meetings for open dialogues, fresh perspectives, and stronger collaboration.
Attendees participated in a day filled with inspiring conversations, valuable insights, and engaging discussions. The day was rounded off with a local brewery tour and a relaxed dinner.
The company expressed delight at the strong turnout, hailing the meeting as a successful and inspiring day for all partners involved.
On the second day (22 January 2026), industry professionals were invited to an open house event that offered an exclusive look behind the scenes of small-scale production and advanced workflow solutions. The event welcomed numerous visitors for live demonstrations, expert discussions, and networking with specialists from various segments, providing a close-up look at the future of manufacturing.
A key highlight of the event was the presentation of the new DTRX machine that combines advanced DTF technology with proven durability and user-friendly operation. Its 80 cm film width supports large-format designs and high-volume production, while Brother’s industrial printheads ensure sharp detail and consistent, vibrant colour without common banding or fading issues found in lower-end models.
Another major focus of the day was the demonstration of Myze, Brother’s cloud-based print and embroidery workflow software, showcasing its integration into efficient, modern production processes. Brother experts were on hand, demonstrating how the software solution is revolutionising manufacturing workflows and addressing attendee enquiries in real time.
The event featured a strong lineup of exhibitors, including Dekken Machinery, Gröner-Schulze, IVM SignTEX, L-SHOP-TEAM, Stanley/Stella, Trützschler Group, Walz Solutions, and ZSK Stickmaschinen.
The open house was a valuable opportunity for attendees to witness product innovations and explore the future of production technology firsthand, effectively bridging the gap between theory and real-world application in manufacturing.
