Global industry giant BOBST ignited a new wave of innovation on 28 April 2026, hosting the second of its exclusive Experience Days series—focused on flexible packaging—at its premises in Istanbul, Turkey. The event brought together several of Turkey’s leading flexible packaging converters and provided an exclusive opportunity to explore the latest innovations in gravure printing, laminating and more.
At the centre of the day were two live demonstrations—one onsite and one virtual. Onsite, the attendees experienced a live demonstration of the NOVALAM S550, a highly cost-effective, compact, solventless laminator designed to handle a variety of substrates including thin alu-foil, metallised film, and thin stretchable materials. During the demonstration, the NOVALAM S550 performed high-speed solventless lamination on ALU (8µm) and PET (12µm reverse print), highlighting its premium performance and efficiency for modern lamination needs.
Participants also experienced a live virtual visit to the BOBST Competence Center in San Giorgio, Italy, where they discovered cutting-edge technologies and the Leonardo platform—a full production-scale pilot coating line, designed for testing and developing new coating technologies. This was followed by a live demonstration of the MASTER 6003, a highly flexible gravure printing solution, which can handle a wide range of substrates, ink types, and job lengths to address a very broad spectrum of diverse production requirements and applications. Guests saw first-hand the machine’s innovation, precision, productivity, and consistency.
Other sessions included a live link to BOBST Bielefeld—where attendees heard information on various solutions including CI flexo innovations and how robotics integration can support smart digital workflows—and an interactive discussion with the company’s technology sales managers.
“It was an honour to host so many of Turkey’s leading converters at our second BOBST Experience Day, and we were able to demonstrate high‑value flexible packaging solutions that address converter pain points and provide a significant competitive advantage,” says Khaled Joundi, BOBST Regional Business Director Turkey, Middle East, Egypt, and Pakistan. “Face-to-face engagement remains unparalleled, both for discussing the individual requirements and specific circumstances of each converter and for providing the opportunity to experience the technology firsthand. We look forward to hosting further Experience Days in the future.”
The Experience Day series is a part of BOBST’s new framework to connect more directly with the market. This was the second BOBST Experience Day, following the initial session on folding carton, held in March. Further sessions are planned, including additional folding carton and flexible packaging days as well as events focused on corrugated board and labels.
