B·U·T is known for creating exceptional user journeys, and now they have opened a space for collaboration with local artists to create an immersive experience through the artists’ work. The gallery will exhibit distinct artwork woven into an interactive journey for visitors. Beginning on February 1st, you can be one of the first to enjoy this unique experience.
Wim Bonjean, BUT’s CCT explains: “Working with artists in our gallery presents us with fresh insight and creative challenges. It pushes us to the edge of technology and to create new ways of interactive storytelling. At the same time, it acts as a showroom for our research and innovation. As pioneers of an industry, we are always looking for professional ways to strengthen our leadership.”
The first exposition will be the world premiere of The Lucky Thirteen. This unique exposition combines artist Griet Van den Auwelant’s ceramic sculptures, with music, video, virtual reality, holograms, and interactive technology. Walkthrough this special exhibit from February 1st – 14th every day from 4:00pm to 9:00 pm. The BUT.gallery is located on the ground floor of the Publishing Pavilion in Dubai Production City.
