Global leader in colour expertise Pantone has decided to welcome PANTONE 17-1230 Mocha Mousse – a warming, brown hue imbued with richness, as the Color of the Year 2025. The Pantone Color of the Year programme, which began in 1999, has evolved into a cultural phenomenon, aiming to reflect and express the “prevailing mood” and attitudes of our global societies through colour.
With its sophisticated, earthy elegance, PANTONE 17-1230 Mocha Mousse can stand alone or serve a versatile foundation, enhancing a wide range of palettes and applications – from minimalist to richly detailed designs – across all colour-focused industries. The colour nurtures with its suggestion of the delectable qualities of chocolate and coffee, answering the desire for comfort.
“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others,” explains Pantone Color Institute Vice President Laurie Pressman.
Aligning with the Natural World
Characterised by its organic nature, PANTONE 17-1230 Mocha Mousse honours and embraces the sustenance of the physical environment. Imbued with authenticity, the colour finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being,” adds Pressman.
Connecting Technology with Colour
The combination of Pantone’s mastery of colour and American multinational telecom company Motorola’s legendary design is defining a new era in phones that are more than tools; they are artistic design innovations, setting unprecedented standards for what it means to connect with one another.
For trendsetters and those seeking a sophisticated experience from smartphones, the motorola razr 50 ultra and the motorola edge 50 neo in Mocha Mousse feature a timeless vegan leather finish made with bio-based materials and coffee grounds for a unique sensorial feel.
Pantone Color Institute Executive Director Leatrice Eiseman says, “Underpinned by our desires for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
Worldwide Events & Experiences in Colour
Celebrating the 26th anniversary of Pantone Color of the Year, Pantone will also for the first time highlight the colour in events and experiences all over the world. From New York and London to Mumbai and Shanghai, Pantone will be sharing public spaces and colour events that will make the Pantone Color of the Year 2025 accessible to all.