ABC Imaging in Dubai has installed the world’s longest greeting card mosaic for a campaign by Procter and Gamble (P&G) focused on thanking moms for their unconditional love and support. Thousands of ‘thank you’ cards written by UAE residents over a 10-day period have been displayed on Shaikh Zayed Road, next to Jebel Ali metro station in Dubai.
The greeting card measures 110.13 meters long, almost double the previous world record of 66.48 meters. ABC Imaging executed the entire project in Dubai by using the HP Scitex XL 1500; 510 GSM 1000 x 1000 media; Onyx RIP software; and F2 glue. The banner was installed in one day, and 6310 greeting cards were pasted in three days.
