Dubai-based paper distributor Sona Commercial recently hosted an exclusive launch event for its highly awaited stationery swatch book at the chic and vibrant Indian restaurant Tandoor Tina Dubai, located in 25hours Hotel One Central. The evening brought together prominent names from the world of design, printing, and marketing to celebrate creativity and craftsmanship in paper.
The launch showcased 16 carefully selected varieties of paper – from recycled ones to those with smooth, coated, and textured finishes. Each paper was thoughtfully curated to inspire innovative stationery design and elevate print possibilities.
A highlight of the evening was the presence of Delia Pérez Payá, Commercial Vice President at Fedrigoni FSP – International (Global except US and Italy), who brought global perspectives on paper innovation and sustainability, adding depth and value to the event.
The paper company thanked Melanie Trzcinski, Head of Sales IMEA at Fedrigoni Group – FSP, and Nataliia Sapkevych, Business Development Manager, Fedrigoni Paper, for their support, and Vikrant Chhabra, Managing Director, Sona Commercial LLC, for his leadership and vision behind the project.
Guests explored an array of exquisitely printed samples – including letterheads, envelopes, and business cards – brought to life with Sona’s premium papers collection. The swatch book not only highlighted the texture and finish of each paper but also illustrated its real-world design applications.
The event attracted a dynamic mix of creative professionals, agencies, and marketers, sparking meaningful conversations, tactile exploration, and fresh inspiration.
The launch was a major success and a true celebration of collaboration, design, and the enduring power of fine paper.
