Quad/Graphics, Inc., a global marketing experience (MX) company, has signed a definitive agreement to sell the majority of its European operations to Capmont GmbH, a private investment firm based in Germany, for €41 million (approximately $45 million). The sale includes Quad’s print and ink-manufacturing facilities in Wyszków, Poland, the Peppermint creative agency in Warsaw, and Quad POS (formerly Marin’s International), which operates throughout Europe. These facilities and business units are known for their high-quality print, point-of-sale, and marketing solutions.
The sale, expected to close by the end of 2024 following regulatory approvals, excludes Quad’s shared services employees in Poland who support the company’s operations in the Americas. This decision aligns with Quad’s strategy to concentrate on its North American market, where it maintains its largest base and sees the most opportunity for growth through its integrated marketing platform.
Quad’s CEO, Joel Quadracci, stated that this divestiture supports Quad’s ongoing transition toward a streamlined portfolio focused on providing marketing experience solutions, especially in North America. The funds from the sale will primarily be used to reduce debt and invest in enhancing Quad’s marketing services.
Capmont GmbH expressed enthusiasm about the acquisition, highlighting the quality of Quad’s production facilities and the expertise of its European employees. Henrik Munte, Capmont’s Managing Director, emphasized that the acquisition of Quad’s European operations will support Capmont’s objective of becoming a leader in Europe’s print and integrated marketing sectors.
The advisory firms AlixPartners and Eversheds Sutherland guided Quad through the transaction. Quad has historically expanded its European presence through acquisitions, including the 2008 acquisition of Winkowski sp. z o.o., later rebranded as Quad/Graphics Europe, and the 2015 purchase of Marin’s International SAS, a prominent name in the point-of-sale display industry.
Quad employs around 13,000 people across 14 countries and serves 2,700 clients, including major brands in retail, consumer goods, financial services, and healthcare. It will continue to innovate and grow its MX services to optimize the marketing journey for its U.S. clients and beyond.
