Paperworld Middle East returns for its 13th edition from 12-14 November, 2024, adding a new Kraft & Packaging section that features a variety of kraft papers, sustainable packaging materials, and cutting-edge printing techniques that produce exceptional quality while minimizing environmental impact.
Market research firm Mordor Intelligence estimates that the kraft and packaging paper market in the Middle East and Africa is poised to reach $10.6 billion by 2025, indicating significant regional market potential.
Commenting on the new addition, Paperworld Middle East and Gifts & Lifestyle Middle East show director Syed Ali Akbar says, “Paperworld Middle East has introduced the Kraft & Packaging section to meet the rising demand for the segment as the industry shifts towards adopting more sustainable materials and practices. This new addition broadens the event’s scope, showcasing the full spectrum of paper products to a global audience.”
Kraft paper is a durable, eco-friendly packaging material made from wood pulp, which produces strong, tear-resistant paper. Widely used in the packaging industry due to its versatility, recyclability, and cost-effectiveness, kraft paper is biodegradable and can easily be recycled.
The innovative section will provide a comprehensive platform for industry players to showcase and explore the latest advancements, fostering collaboration and discussions on environmental sustainability and technological innovations. The Kraft & Packaging zone will feature 16 exhibitors, including APRIL Fine, Asia Paper Bag Co. Ltd., Bloomfield Paper Factory WLL, Habras International, The Navigator Company, and ROXCEL Trading.
One of the key product ranges showcased is The Navigator Company’s gKRAFT, made from virgin Eucalyptus globulus fibres. The fibre can have two to six more recycling cycles than other wood types and is more compostable. gKRAFT is approved for food contact by ISEGA and InnovHub and is a safer, healthier option than recycled paper.
Kraft paper and packaging will also be on the agenda at The Hub Forum at Paperworld Middle East and Gifts & Lifestyle Middle East, which brings together industry experts and thought leaders to discuss and debate the current trends and future potential for the paper, stationery, office supply, and gift industries.
On the closing day of the exhibition, Rohit G., Global Commercial Head – Packaging Board, APRIL Group, will host the session ‘Advancements in Paper-based Packaging Materials: Enhancing Performance and Functionality’, which will explore the latest advancements in paper-based packaging materials. During this session, attendees will gain insights into new technologies and materials that improve the sustainability, durability, and versatility of paper-based packaging solutions.
The theme for the 2024 edition of Paperworld Middle East is ‘Crafting global connections’. This theme highlights the event’s role as an international meeting place and its position as the largest event of its kind.
Over the course of three days, attendees can connect with manufacturers, wholesalers, distributors, and retailers from over 100 countries, discover the latest cutting-edge products, and learn how the industry is moving forward.
Paperworld Middle East and Gifts & Lifestyle Middle East will be held in halls 3-8 at the Dubai World Trade Centre. Key product categories at the co-located exhibitions include Paper & Paper Products; Office Supplies; School Articles; Stationery Supplies; Teaching Materials; Hobby, Craft & Art Supplies; Household Paper; and Kraft & Packaging Products.
For latest updates, visit www.paperworldme.com
