OKI Europe Ltd has announced that it will place a primary focus on the creative potential that can be achieved with its innovative printing technologies at FESPA 2018 (stand 3.1 – A22). Held in Berlin, Germany between the 15th and 18th of May, the FESPA Global Print Expo will see OKI showcase its new Pro9000 Series Envelope Print System which makes short-run envelope printing both viable and profitable.
OKI’s Pro9000E Series provides print houses and print shops with the opportunity to profit from emerging direct marketing trends and lead the way in the printing of high quality mailed products and other printing innovations.
The Pro9000E Series significantly increases the efficiency of envelope printing, enabling variable data envelope printing in short runs, removing the long and costly traditional process of producing printing plates and inking up a press. Vibrant, eye-catching results can be achieved with the brilliant white and striking colour results offered by the Pro9542E which uniquely enables quick and easy printing on dark envelopes in a single pass.
“Direct Marketing Association research has revealed that consumers find direct mail more personal and trustworthy than email marketing alternatives,” says Shun Mochizuki, Senior Marketing Manager, Small Format Printers, OKI Europe Ltd. “Businesses may focus their energies on digital marketing efforts, but the research shows that 75% of consumers could recall a brand after receiving direct mail compared only 44% being able to do so after being the recipients of an email campaign. The ease and affordability of email mean that 51% of businesses will opt for a hybrid campaign that targets consumers through both email and traditional mail. This figure highlights a clear need for short runs of eye-catching envelopes.”
“The Pro9000E Series provides print shops and print houses with the opportunity to achieve unrivalled vibrancy that competitors will be unable to match through the ability to print CMKY + white and, in the case of the Pro9542, CMKY over white in one pass. OKI’s Envelope Print System is simple to set up includes an Envelope Fuser to reduce wrinkle and ensure uniform print across a wide range of designs. To help drive productivity, OKI has developed an envelope feeder and conveyer included in the system which prints a broad range of envelope sizes, standard sizes as well as custom sizes (2.5”by 3.5” to 13” by 15”) at impressive speeds (up to 500 DL envelopes in under approximately 12 minutes).
