MPS marks entry into the UAE

MPS, the manufacturer of flexo and offset presses for the narrow web industry, has marked its entry into the UAE by installing its first flexo press at Hexxa Flexible Packaging, a printing company in Ras Al Khaimah, which specializes in printing and converting of flexible packaging, mainly using rotogravure printing technology. The 10-colour, 430mm EF multi-substrate press is equipped with an advanced automated print control (APC) package for full automation, UV dryers and four hot air units.

Hexxa offers PVC and PET shrink sleeves, OPP labels, solventless laminates up to 3 layers, and a range of film required for the food, beverage and cosmetic industries. Customers of Hexxa include brands such as PepsiCo, Danone Morocco, Nestlé, Kraft, Heinz Africa & Middle East and Coca Cola Kuwait. With their new MPS flexo press, Hexxa aims to achieve higher productivity in shorter print runs.

Raja Gandhi, managing director and owner of Hexxa Flexible Packaging said, “We needed a narrow web flexo press to offer more competitive prices on shorter print runs. MPS offered the highest European quality machine, proven in an impressive demonstration at their headquarters in the Netherlands. Throughout the sales consultation, the MPS representatives were very open and honest with us. This is why we chose MPS as our flexo partner.”

Initial introductions to MPS were made by Anoop Plastics, the local MPS representative for the Middle East, at Labelexpo Europe 2015.

Matthijs Stevens, MPS area sales manager, said: “This sale is an exciting milestone for MPS, with entry into a new Middle East market. With Anoop as our local agent, MPS offers this emerging region a well-connected and extensive local service network. This is just the beginning of more growth for MPS in the Middle East.”