Increasing emphasis on eco-print solutions, green materials, energy-efficient equipment; focus on automated workflows, large-format sign technology, mass personalisation; Maghreb print and signage market valued at more than $6.5 billion; Morocco’s annual print and packaging output exceeds $1.1 billion—imports over $200 million
The North African print, signage, and visual communication sectors are gearing up for a major transformation as the highly anticipated Morocco Print Expo 2026 prepares to open its doors. Taking place from 23–25 June 2026 at Casablanca International Fair (OFEC), the event serves as the leading regional hub, focusing on automated workflows, large-format sign technology, and mass personalisation systems.
The three-day exhibition will bring global manufacturers, suppliers, printers, and visual communication experts under one roof. Attendees can expect an intensive showcase of technological breakthroughs with a heavy emphasis on sustainable eco-print solutions. Live product demonstrations will be another major attraction.
Exhibitors representing the full spectrum of print and visual communication industries will showcase the latest solutions in digital, offset, and screen printing; textile and sublimation printing; signage and visual communication; cutting, engraving, and finishing; materials and media; and packaging and personalisation.
Beyond the exhibition floor, Morocco Print Expo offers a range of conferences and workshops that delve into topics including sustainable and green printing, digital signage and smart displays, design trends and creativity, and industrial printing and automation.
By drawing key industry players from Africa and beyond, the event aims to foster critical business matchmaking, bridge the gap between global distributors and regional buyers, and stimulate cross-border partnerships. Staged in Morocco—a strategic gateway linking Europe, the Middle East, and Africa—the Casablanca expo offers exhibitors and investors a reliable platform to access the fast-growing regional markets.
Structured, Mature Print Ecosystem
The print and signage industry in Morocco and across Africa is experiencing accelerated growth, driven by large-scale infrastructure development, rapid urbanisation, digital transformation, and increasing demand for visual communication in public, commercial, and retail environments.
Morocco’s strategic role as co-host of the 2030 FIFA World Cup is significantly reinforcing the momentum. Major investments in transport infrastructure, airports, stadiums, tourist facilities, and smart urban projects are generating sustained, multi-year demand for signage, wayfinding systems, digital displays, outdoor and indoor advertising, retail branding, and event-driven print solutions.
With annual print and packaging output exceeding $1.1 billion and supported by more than 1,200 companies specialising in printing, signage, and visual communication, Morocco represents one of the most structured and mature print ecosystems in Africa. To sustain this economic activity and drive modernisation, the country is increasingly prioritising advanced technologies, with digital and eco-friendly solutions accounting for over 35% of all new equipment investments. This rapid pace of technological adoption is further reflected in Morocco’s imports of more than $200 million worth of printing machinery, specialised inks, and related materials each year to meet its evolving commercial needs and demand for innovation.
Rapid Growth in Regional Print and Signage Industry
The print and signage market in the Maghreb—led by Morocco, Algeria, and Tunisia—is expanding rapidly thanks to digital transformation, retail growth, and industrial diversification. The market is valued at more than $6.5 billion, with strong momentum in packaging, advertising, textile printing, and industrial labelling.
Key industry shifts include the acceleration of digital signage across the retail, real estate, and corporate communication sectors, alongside a broader expansion of textile sublimation and industrial printing. Furthermore, the market is seeing an increasing emphasis on eco-print solutions, green materials, and energy-efficient equipment, which is attracting growing interest from European and Asian manufacturers looking to establish regional hubs.
Opening Hours: 9.30 am – 6 pm (all days).
