Printers in the Middle East are gradually facing an uncomfortable truth. Commercial printing is not what it used to be. Some printers have already come to terms with the shift in demand and looked for ways to diversify. Others are still pondering. Packaging seems to be a sensible option and within packaging spectrum label printing is a fast growing market. Middle East is a fertile ground for package printing. The population is growing and the socio economic changes have created strong incentives for countries to develop in house capabilities. Omet and Prati are two leading label printing technology providers. The former manufactures highly modular narrow web printing presses and the latter is specialized in finishing equipment for label industry. Recently ME Printer sat down with Omet’s area manager Paolo Grasso and Prati’s sales director Chiara Prati to find out how printers can venture into the lucrative label printing market.
