Labels play an important part in the marketing of a product, product identification, brand promotion and logistics, thereby representing the key element of the packaging in all industries. The design of the labels on a package reflects a brand’s message and its identity.
According to Konica Minolta, the key trends and market drivers in the label market include:
- Changing buyer needs
- Greater acceptance of colour digital printing
- Demand for more personalised offerings
Download the infographic from the Konica Minolta Resource Center!
