The recent HP Latex webinar was a great success, bringing together a strong audience of industry professionals, including many well-known and influential companies from across the print sector. The high level of participation and engagement clearly underlined the growing interest in premium, high-value applications and future-ready print technologies.
During the session, HP showcased the latest HP Latex printer series and highlighted how versatile HP Latex technology enables print service providers to expand their application portfolios and address new market opportunities. A key focus was on white ink and its role as a powerful business growth driver for 2026, especially in light of emerging design trends and the increasing demand for standout, differentiated applications.
Discussions also covered real-world use cases across applications such as wallcoverings, window graphics, vehicle wrapping, and interior décor, demonstrating how HP Latex solutions help deliver consistent quality, productivity, and sustainability. In addition, attendees gained insights into how HP PrintOS supports streamlined production workflows and operational efficiency.
Overall, the event reinforced HP’s commitment to helping customers grow profitably, innovate with confidence, and stay competitive in an evolving print landscape.
