As a prelude to FESPA Middle East 2026, the FESPA Leadership Exchange (FLEX) conference programme will bring together an exclusive group of C-suite delegates in various cities in the MENA region.
With roadshow events organised in Riyadh, Jeddah, Amman, and Cairo, FLEX will connect senior figures from leading print and signage businesses across the region for an open discussion, encouraging inter-regional knowledge exchange.
This unique series of events explores the changing landscape of the global and regional markets, focusing on technological and behavioural shifts, in an open forum which facilitates knowledge sharing, transparency, and inspiration.
Each of the roadshows will have FESPA CEO Neil Felton opening the session, before diving into the latest findings from the FESPA Print Census. His insights will set the stage for discussions ahead, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future.
Sessions will discuss how brands, retailers, and print buyers are challenging the printing industry with new requirements and expectations; the future of retail; and the future of textile printing with focus on innovations and key drivers reshaping the ecosystem.
Additionally, an interactive SWOT analysis session will see delegates collaborate to identify the current and future key strengths, weaknesses, opportunities, and threats facing the sector.
Joining Neil Felton as speakers will be FESPA Board Members Christian Duyckaerts and Alberto Masserdotti, and FESPA Textile Ambassador Debbie McKeegan.
Event Venues
Riyadh, Saudi Arabia (24 November 2025): Novotel Riyadh Sahafa. (10 am – 4 pm)
Jeddah, Saudi Arabia (25 November 2025): Crowne Plaza Jeddah. (10 am – 4 pm)
Amman, Jordan (26 November 2025): Grand Hyatt Amman. (11 am – 4 pm)
Cairo, Egypt (27 November 2025): Radisson Blu Hotel, Cairo Heliopolis. (11 am – 4 pm)
