Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced its 2025 jury line-up.
This year, agencies and networks making their jury debut include 21Grams, Design Bridge and Partners, and Momentum Worldwide. Esteemed brands and companies such as BUCK and Joe Public will also be represented on the juries for the first time, highlighting a growing diversity of perspectives and expertise. Jurors confirmed from 28 markets, including Croatia for the first time, will come together in Dubai to benchmark creative excellence across the region.
Commenting on the jury president line-up, Dubai Lynx Chairman Philip Thomas says, “The Dubai Lynx Awards represent the spirit of creativity and innovation that drives the MENA region forward. Our jurors play a pivotal role in upholding these values, bringing their unparalleled expertise and unique perspectives to the judging process. We are thrilled to welcome such an esteemed group of industry leaders to guide this year’s awards and celebrate the transformative power of creativity.”
Dubai Lynx Vice Chairman Ian Fairservice adds, “We have an incredible line-up of global creative experts and we’re delighted to see representation from a broad range of agencies, brands, and companies – including many for the first time – allowing a diverse range of voices in the jury rooms. We’re grateful to all our 2025 juries for devoting their time and knowledge, and we can’t wait to see our jurors in action in Dubai later this year.”
Each year the benchmark for creative excellence in the MENA region is set across 20 Dubai Lynx Awards. Categories include Audio & Radio, Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital Craft, Direct, Entertainment, Film, Film Craft, Glass: The Award For Change, Healthcare, Industry Craft, Integrated, Media, Outdoor, PR, Printing & Publishing, and Social & Influencer.
The 2025 Dubai Lynx Awards have introduced exciting updates to better reflect the evolving creative landscape. Digital Lynx has transformed into Digital Craft Lynx, highlighting the growing significance of technological artistry across platforms. Similarly, the Social & Influencer Award has been refreshed to honour the influential role creators play in shaping and amplifying brand messages in today’s dynamic digital ecosystem.
Le Pub Global Chief Creative Officer Mihnea Gheorghiu, who is the jury president for Digital Craft and Social & Influencer Lynx Awards, shares his experience, “The MENA region holds surprising stories that many of us are not familiar with. There are different challenges and brilliant minds that come up with fantastic solutions that can innovate and inspire way beyond the region. In our jury’s case, we’re looking for those solutions that have either groundbreaking digital craftsmanship or redefine how brands connect with audiences on social through smart creator-driven campaigns. I’m very excited to go really deep into stimulating discussions with my jury and decide what really stands out.”
Other changes include an update to the Audio & Radio Lynx Award to reflect the expansion of audio work across the industry, a refresh to the PR Lynx Award to accurately reflect the current PR industry, and an evolved entry process to focus on areas of sustainability, DEI, and cultural context.
Dubai Lynx is the leading awards for creative excellence and effectiveness in the Middle East and North Africa. Presented by Ascential Events (Europe) Limited, the organiser of Cannes Lions, together with their regional partner Motivate Media Group, Dubai Lynx is held in association with the UAE Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC). The awards serve as the definitive benchmark for creative excellence, marketing strategy, and effectiveness in the MENA region.
Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions and events, cinema, out of home (OOH), and books. Founded in 1979, the company has developed into one of the most successful media groups in the region.
For further information, visit www.dubailynx.com/awards
