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The Booming Photo Book Market


It is estimated that in 2010 in the U.S. more then 20 million photo books were sold

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Photo books are booming in many countries as more and more people create well designed photo books on their computer. Weddings and Vacations are the most common themes. It is estimated that in 2010 in the U.S. more then 20 million photo books were sold – in Europe the amount was only slightly lower and the boom continues.

The growth rates are no longer as high as in the first years, but still in the double digits. At Albumprinter, a Dutch photo book producer, who offered the first photo books throughout Europe on the Internet, the revenue from 2003 to 2007 increased a staggering 22.000 percent and in 2010 still achieved an increase of 35 percent. Photo books are popular gifts. They are beautiful memories of special events and special people. Not only images can be inserted into the photo books but also a text. Thus, self-written poems, short stories and even drawings can be self-published in a photo book. For the photo book it opens up a variety of options. If it is professionally produced it has a very bright future for various applications.

Flawless digital printing and solid binding contributes to the enjoyment of photo books for many years. One of the major manufacturers of equipment for production of phote book is Müller Martini. Müller Martini Book Technology developed the photo book line Diamant MC Digital to satisfy the rapidly growing demand. It is based on the high-tech Diamant MC Bookline which daily produces millions of hardcover books throughout the world.

The Diamant MC Digital adjusts itself sequentially to certain book thickness variations and automatically changes over for larger width differences without having to stop production. Therefore, the challenge of varying thickness is achieved. Photo book productions where every book has an individual thickness can be produced efficiently. The commercial production of photo books has herewith become a reality.

Albumprinter in the Netherlands, producer of Albelli-photo books, has been producing since the beginning of 2010 their hardcover photo books on the Diamant MC Digital. For about the same time a large American photo book manufacturer is relying on the Diamant MC Digital as well. Poster XXL in Munich is producing their photo books with the Diamant MC Hybrid. This machine combines all the options of the classic Diamant MC with the ones from the Diamant MC Digital. It is equally suitable for publishing- and/or photo book production and also processes books with rounded backs. Digital Print Group in Nuremberg produces next to photo books also small runs of published products and is relying on their all-purpose Diamant MC Hybrid.

In North America, yearbooks are very popular and numerous photo- and year book manufacturers are already relying on the Diamant MC Digital. Day after day they produce many photo books with this machine. Also, the first Diamant MC Digital was delivered to the Far East for the production of photo books.

Muller Martini

Muller Martini

Muller Martini, based in Switzerland, manufactures web offset printing presses, bookbinding equipment, newspaper inserting systems, mail room delivery systems and other printing related equipment.

Founded: 1946

 

• More About Muller Martini http://www.mullermartini.com |
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Middle East Print Communication Magazine

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