The Navigator Company to Exhibit at Paperworld Middle East 2018
The company aims to boost its growth in the Middle East
The Navigator Company, Europe's leading producer of uncoated woodfree printing and writing paper, will for the sixth year running be one of the exhibitors at Paperworld Middle East, in Dubai, from 27th February to 1st March, aiming to boost its position in the region and to deepen further its long-standing commercial ties in this part of the world.
In recent years, the Navigator Company has shown clear capacity for growth in the Middle East, helping to cement its position as Portugal's third leading exporter and the exporter that generates the most value added for the Portuguese economy. This region today is second only to Europe and the United States in importance to the Company, and Navigator has established itself especially in higher value added segments and in mill brands, accounting for around 30% of European exports of UWF printing and writing paper to the region.
"Over five years The Navigator Company has been building up a stronger presence for its paper brands at Paperworld Middle East, and this is reflected in growing demand and interest in our products and brands in emerging markets with vast potential, like those of the Middle East, as well as Africa and Asia," explained António Quirino Soares, The Navigator Company's marketing manager, adding that this business strategy will be carried over to this year's edition.
For this year's event the organisers expect 6,400 participants from 93 different countries, with more than 313 exhibitors from 42 countries. The Navigator Company will be represented at the trade fair by a stand displaying the Company's main office paper brands, such as: Inacopia, Discovery, Pioneer and Soporset, but with pride of place going to Navigator, the global leader in the premium segment – a brand celebrating its 25th anniversary. A special limited edition of the Navigator ream has been launched to commemorate this milestone.
The Navigator Company's plans for 2018 also involve expanding its range available to Middle East markets to include the premium products offered by its brands (such as Inacopia, Pioneer and Navigator) with FSC® and Ecolabel certification.
In 2017, the Discovery brand launched a European competition for walking, running and cycling enthusiasts, helping to build a closer connection between the brand and the concepts of sustainability and eco-efficiency. The competition attracted a total of 1,139 participants, who together travelled 200,075 km, resulting in the planting of 2000 trees. Alongside this, the Navigator paper brand ran the third edition of its travel writing competition, "Around the World in 80 pages", inspiring travellers from around the globe to share their adventures. The competition attracted 2,161 entries from 77 countries.
Capping this success, the Navigator paper brand is currently running the largest promotional campaign in its history. Until 30 June 2018, consumers can enter a prize draw for 200 iPhones X. For each ream of paper, consumers have a code they can use and submit to the website www.navigator-paper.com.
Navigator paper is sold to more than 110 countries and is associated with values which continue to be fundamental in communicating the brand, such as excellent performance in all office equipment, thickness and opacity allowing for printing both sides, excellent printing quality in laser and inkjet printers and a guarantee of being 99.99% jam-free. This performance has been certified by the Buyers Laboratory INC (BLI), the leading independent laboratory for testing office equipment and consumer protection body.