Xerox seeks to increase digital press market share in Oman

Bishara Est., Xerox’s exclusive distributor in the Sultanate, projects strong demand for high volume digital solutions and personalized communication


Xerox Middle East and Africa has launched its Versant 80 production digital press in Oman, in collaboration with Bishara Est., Xerox’s exclusive distributor in the Sultanate. Bishara Est. is a Member Company of the Prestigious Omar Zawawi Establishment (OMZEST).  Bishara Est. was established in 1983 and is one of Oman’s leading information technology, total office solutions, total security solutions, educational laboratory equipment, supplies and stationery providers. 

“The new ‘V80’ press is ideal for any organisation that produces high quality documents of up to 1,000 pages or wishes to harness the power of personalized communication,” said Simon Howells, regional general manager, Xerox Middle East and Africa Operations.

“Oman is one of the most important markets for us in the Middle East, where Xerox continues to lead in the digital press solutions segment. Our current market share in the Sultanate is 80% in digitally printed documents segment and we are determined to grow beyond the existing mark in the nearest future,” he added.

“We foresee a great potential for Versant 80 within the Oman market. Our main focus is on the government and commercial print sectors.  Our customers produce an array of high quality and critical documents on their Xerox digital press systems, and the new product comes equipped to address the market demand,” said Viju Philips, general manager, Bishara Est.



Xerox Corporation is an American multinational document management corporation that produces and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox is headquartered in Norwalk, Connecticut, though its largest population of employees is based around Rochester, New York.

• More About Xerox http://www.xerox.com |inf@xerox.com


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