TECOM Group and JCDecaux to develop smart communities through digital advertising solutions
The project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
TECOM Group, a member of Dubai Holding, has partnered with JCDecaux SA (Euronext Paris: DEC) to pioneer state-of-the-art digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. At a signing ceremony in Dubai attended by Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux and Malek Al Malek CEO of TECOM Business Parks, TECOM Group said that it intends to reimagine its business communities, while spurring creativity through the installation of smart infrastructure which will enhance those innovative ecosystems.
Malek Sultan Al Malek, Chief Executive Officer at TECOM Business Parks, said:“Our new partnership with JCDecaux enables us to combine the strengths of the world’s leading outdoor advertising company with our own experience in building innovative business communities over the last decade. Together we will reimagine the future of three business parks that are recognised across the region as being leaders in innovation and creativity, as we work towards common goals and write a new chapter in Dubai’s development.”
The timing of the new partnership comes as TECOM Group steps up its efforts to support Dubai’s vision of transforming into one of the smartest cities in the world. The installation of JCDecaux’s leading digital advertising solutions is set to play a key role in helping redefine the future of advertising in the emirate, while also acting as a springboard for understanding how to scale up their use in other cities around the region.