Xerox Emirates appoints new general manager
Chris Govier to drive business growth and help Xerox Emirates to expand further in the UAE
With over 20 years of expertise in the Middle East region, Govier will bring an impactful market understanding as well as an innovative business approach towards driving Xerox Emirates’ growth and support its expansion in the UAE, according to the company. Govier is determined to maintain Xerox Emirates’ market leadership positioning while strongly contributing towards the country’s fast paced technological evolution, echoed in smart city development, digital and e-governance initiatives.
Govier joined Xerox in 1993 and has held several senior roles within the Corporation, including head of graphic communications for developing market operations (DMO), several key positions in MEA and, most recently, as the general manager of Xerox Middle East region focusing on partner operations.
“The UAE is a big market for Xerox technology and services. I am happy to lead an experienced and motivated team to further expand the Xerox brand within the UAE. I look forward to developing and implementing Xerox Emirates’ strategy and lead the company towards the next phase of growth. We have a fantastic market place, a superb customer value proposition and a determined and experienced team to realise our goals. It promises to be exciting years ahead,” said Chris Govier.