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UAE: Pen Printing Press upgrades to Ricoh 7100X

Giffin Graphics supplied the new machine to replace the Ricoh 751

(from left to right) A.H. Ahmed Sait, general manager-marketing; Krishna, supervisor; and Sunny Thomas, general manager-operations
(from left to right) A.H. Ahmed Sait, general manager-marketing; Krishna, supervisor; and Sunny Thomas, general manager-operations

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Pen Printing Press in Ajman has installed a Ricoh 7100X digital cut sheet printing machine for its high quality and speedy delivery. The new machine which replaces the Ricoh 751 at the press has been acquired from the same supplier Giffin Graphics.

Sunny Thomas, general manager, Pen Printing Press, points out that digital technology is inevitable for speedy delivery of short run jobs.

“In this market it is always highly advisable to prepare a dummy and get the approval from clients before the final print. Naturally this will lead to less rejection with regard to color matching. Digital is best option for proofing,” says Sunny.

Pen Printing is seeking new business opportunities with the Ricoh 7100X. Sunny indicates that although the present market conditions are highly unpredictable, he hopes to recover the investment within 24 months.

“This investment will enable us to venture into new areas such as low quantity business folders, business cards, gift boxes, PVC stickers, PU form printing, and poster printing. An additional attraction is the flexibility of using paper from 80 to 350 gsm including special papers. We hope to attract many clients through quick delivery of business cards. Also we need to develop the market of small printed gift boxes with PU forms and Rexin,” says Sunny.

Jaison P. Jose, Giffin Graphics manager – prepress division adds: “Pen Printing Press has reinforced its partnership with Giffin Graphics by adopting the Ricoh 7100X to grow in a competitive industry. The investment opens up new revenue opportunities in light packaging, demo packaging, direct mail, books, brochures and business cards for Pen Printing.”

Ricoh

Ricoh

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,195 billion yen based on the IFRS accounting standard (approx. 21.3 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

• More About Ricoh http://www.ricoh.com/ |press@ricoh-europe.com

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