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MEA: Canon Announces CCNA Business Division

All African partners initially under Canon Middle East will move to the brand-new company by January 2016


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Canon Europe has announced the starting of a brand-new "Canon Central and North Africa (CCNA)" business division, to focus on Canon's business within the Africa region.

With the launch of CCNA, all African partners initially under Canon Middle East and also Canon South Africa will currently move to the brand-new company by January 2016.

Roman Troedthandl, the new Managing Director of Canon Central and also North Africa, stated: "The formation of Canon Central and North Africa will energise our procedures across Africa as we turn out our strategy of growing our reach as well as engaging our customers. We welcome our partners to this new company as well as wish to continue creating an equally helpful partnership in the days ahead. Our clear approach as well as fixed targets will certainly allow us to grow in our target markets and meet the goals of our consumers."

The CCNA announcement was the highlight of Canon’s annual Partner Conference, a three-day event, held at The Ritz-Carlton Hotel in Dubai, and attended by over 150 partners from across 56 markets covering the Middle East and the freshly formed CCNA region. The Conference assessed the development and performance in 2015 before detailing the moving on strategy for 2016.

Anurag Agrawal, Managing Director, Canon Middle East, said: "Canon Middle East marked an effective year in 2015 where we expanded right into new markets as well as strengthened our offering to meet the progressing demands of customers. Canon's Annual Partner Conference is a strategic opportunity for us to further involve with our partners and reinforce our connections with them. As the first-point for market feedback, our partners provide us valuable understandings on customers.

Amongst the highlights of 2015 is the start of direct operations in Qatar and strengthening its centers in Abu Dhabi. Building on the seminar theme of 'One', the event additionally concentrated on 'listening discussion forums' that urge discussing responses with companions via open interactions. Canon has additionally revealed the extension of its 'Executive Forums' allowing it and also companions to work collectively and much more efficiently, towards brand-new opportunities and wider perspectives.

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